Instead, my goal is for you to make the most out of every review, so that even if it is unable to make its way onto Amazon, you can still use it to market your book:
- Encourage readers to not only submit their book reviews to Amazon, but also to Goodreads, Barnes & Noble, and any other site where your book is available to purchase. Don’t put all of your eggs into one basket. Distribute those reviews everywhere!
- Some readers do not post on Amazon, but their reviews are still important. Use their reviews in your media kit, as pull-quotes on future book covers, and on print promo materials.
- Reviews make perfect content to share on your social media accounts, on your website or blog, and as promotional memes.
Yes, it’s incredibly discouraging when a great review doesn’t make it onto Amazon. But I hope that the suggestions above helps you find some ways to use each review you receive to your advantage on your marketing journey. Losing reviews on Amazon is a bummer, but doesn’t have to be the end of the world.